Guide to YouTube Video Views

Understand what really drives views

Views are often seen as the ultimate success metric on YouTube.

But views are the result of several performance signals working together. Understanding those signals helps you focus on improvements that actually make a difference.

Video views are one of the most visible metrics on YouTube, but they are influenced by multiple factors. Learn what drives views and how to improve performance strategically.
Danielle

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YouTube themselves take great care to ensure that views are generated by humans and not computers so that your statistics and views aren’t adversely affected. There are 3 main ways types of view that are ignored:

•    Reloaded views – This is when a page is refreshed to instigate an additional view
•    Viruses – If a computer looks like software designed to watch YouTube videos
•    Autoplay – Having a website auto-playing your video will not count as a view

As views can be a very obvious way to measure the success of your video and channel overall, it isn’t the only metric that you need to focus on, however, a good rule of thumb is that if your YouTube channel has 100,000 subscribers, then you should expect between 12-15,000 views per video. That's an average ratio of views: subscribers = 14%.
If you are starting out on your YouTube journey, then 100,000 subscribers will not be a workable number for you, so try and aim for the 14% ratio of subscribers to views.

Tips for increasing your view numbers are:

•    Make good, engaging content
•    Write a good video description
•    Ensure your thumbnail is eye-catching and relevant
•    Use “Call to Actions”