STOP relying on motivation alone. START making content creation a routine.

It can feel amazing when you’re motivated in creating videos, making something that you love doing. It’s easy to want to create videos on a whim and let your motivation take you.

However, motivation won’t last forever, and where motivation fails, discipline will carry you.

Start getting into the habit of making content at each step. Let’s say, on Monday is when you’ll work on content ideas. On Wednesday, you’d work on the script. Then on Friday is when you record. 

By creating this habit, it’ll help you push through when you’re lacking in motivation because you’re already getting content ready. 

Not sure what your next video should be? Try TubeSpanner’s Ideation tool, which taps into your target audience and generates ideas that fits your viewer’s needs!

STOP putting everything in one channel and START experimenting with multiple channels (when you’re starting out).

If you’ve been listening to YouTube experts, you’ll know that they say you should niche down. Don’t become a variety channel because that won’t grow your channel.

And for the most part, we agree, but that doesn’t mean you shouldn’t create multiple channels to experiment with multiple genres.

Example: You enjoy making baking Shorts, while in your long-form you make movie reviews. However, the baking Shorts are going viral and people want to see long-form baking content. These viewers aren’t here for your movie reviews. So now you have to choose to continue splitting or focusing on your target audience.

Instead of putting all your content into one channel, you could instead create two channels: One for baking Shorts, and the other for long-form movie reviews. Having multiple channels to test what you like and how your audience reacts to it can be very beneficial.

But don’t get too attached to one channel, because sometimes the lifespan of a channel might not be as long as you think it is. If you’re too attached, you may feel like all that time and effort was wasted if you were to start over. 

Instead, think of your YouTube journey like you would going to university. You might start off wanting to go through one degree, only to end up wanting to move to a whole new degree. That doesn’t mean the time and effort you’ve spent before was meaningless, because all those classes you’ve taken are transferable. 

What you’ve learned on YouTube–how to create an attractive title, an eye-stopping thumbnail, a hookable intro, and many more–can be used on any channel, regardless of the subject.

STOP waiting for perfection and START publishing!

So many people want their video to be perfect. To have the perfect title, the perfect thumbnail, and the perfect hook. We all want to achieve perfection, but you need to learn when to double down on your vision and when to know that it’s good enough.

The road to perfection is to make mistakes and learn from it. How will you ever create what you consider perfect if you aren’t learning from your audience?

By publishing, and looking at the reception from your audience and learning how to do better, you’ve taken a step toward your perfect.

You can go a step further by looking at other people’s video. Put yourself in the shoes of the audience. Ask yourself this:

• Why are people watching videos like this?
• Why would I click on this?
• Is this video worth somebody investing their time in?

What to DOUBLE DOWN on in 2026!

Double down on actually publishing. TubeSpanner wouldn’t be here, wouldn’t be doing livestreams every Tuesday, if Danielle didn’t decide to publish the browser extension. If she chose to wait until it’s perfect for a certain subset of people, this article wouldn’t exist.

You’ll never know what your audience is thinking until they actually see it. And when they do, when that one viewer notices a small little detail you’ve put a lot of work into, it’s going to feel great. But you’ll only get those kinds of comments if you publish your video!

Double down on balancing your channel. You’ll hear this during the livestream, where if you want to grow your channel, you need a business approach. Think about what your audience wants from you.

However, this doesn’t mean you can’t have fun doing it, or that you have to take your personality out in order to grow. Remember, the You in YouTube is YOU and YOUR audience.

Advice from Andrew Kan: Make two videos for your audience and one that may be a little bit more for you but still serves their needs. Stop thinking you can’t have balance, start figuring out what your audience wants that you can make more of for a time long, and double down on what’s growing, packaging that’s growing, and keeping people coming back.

Double down on your title, thumbnail, and hook. There are millions upon millions of videos out there, and with a finite amount of time, think about why would someone choose to invest their time in a video.

There’s A LOT of fantastic advice from Andrew Kan and Danielle , CEO of TubeSpanner, in this stream. We highly recommend you watch the full livestream and take some notes for your 2026 strategy!

Watch the replay here: Your 2026 YouTube Strategy: What to Stop, Start, and Double Down On