This is one of the most important reports that you will see and gives you an understanding of the watchability of your channel as well as individual videos. It is a great indicator of if your videos require a change in structure and/or content going forward. Audience retention is the measurement of how long your viewers watched for. So if you have uploaded a 5-minute long video and someone only watches for 1 minute, then you have a 20% retention rate.

There are various different fixes for this, which ultimately comes down to creating great content. We recommend looking at:

•    Ensure your thumbnail is eye-catching and relevant
•    Have great content that engages people and is concise
•    Build trust and channel reputation
•    Use B-roll and graphics
•    Start your videos with a great hook; give them a reason to want to watch!
•    Be energetic

At Tube Spanner, we recommend this ratio:

•    Lower than 35% is poor
•    35% to 60% is good
•    60% and above is good to excellent