When you first start on YouTube, think of your channel as an empty shop. You’ve got the space, but nothing inside currently. This is how YouTube (and viewers) see your channel.

You need to fill out this space.

Your channel banner and title will be the sign outside your shop. As you publish videos, your shelves and product tables will be filled out. 

The more videos you publish, the better YouTube can understand what your channel is about and know what kind of viewers to send your way.

YouTube does its job. The question is whether its answer matches your intention.

Maybe you wanted to reach people learning guitar but you're attracting casual music fans who would never pick up an instrument.

Then, you’d need to create your Target Viewer.

Click on “Create New Viewer” under the My Target Viewer box.

A pop-up will appear. Fill in the details about who you want to reach. Don't worry about getting it perfect. You can add more later. Hit "Create Viewer" when you're ready.

Now, whenever you want to come up with video ideas or fine-tune your titles, you can choose to generate ideas and write titles with your target viewer in mind.

Your audience is always a work in progress. The most important thing is this: you now know where you stand and where you're headed.